A brand identity to reassure
As a project which transports natural gas from Azerbaijan into European markets, the Trans Adriatic Pipeline (TAP) wanted to show local people across different countries how they understood their concerns, while giving them access to up-to-date information.
We helped TAP to create a brand identity that would show them to be open, transparent and approachable. Using relatable lifestyle imagery, we created a responsive website that detects the user’s location and consolidates the most relevant information for them. We also produced an identity kit and brochures which outlined the values, ethics and benefits of TAP and the pipeline.
Columns not only provide great creative solutions, they're also experts in understanding and managing multiple stakeholders. They continue to be an incredibly valuable extension to my marketing team.
Lisa Jane Givert
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