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Taylor Wimpey Central London

Discover the life within

Situated in the heart of the City, the latest development from Taylor Wimpey Central London is a high-end proposition. With just 8,000 residents within the City walls, this location is home to a sophisticated and exclusive lifestyle. As such, we created an identity built around life inside the innermost layer of London.

With the name The Denizen – a person who inhabits a particular place – serving as a centre point, we invited potential buyers to ‘discover the life within’. We created a distinctive identity that reflected the high-end nature of this development, as well as bringing to life the experience of living in the City of London.

An interactive floor plan tool allows buyers to pinpoint the exact number of beds, floor, and specific apartment they wish to see. This led to the reservation of 10 apartments within the first week of launching.

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