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Strutt & Parker and Christie's

Award-winning international reputation building

We were approached by Strutt & Parker to help announce their prestigious new partnership with Christie’s International Real Estate (CIRE) network. This partnership gave Strutt & Parker a clear advantage by offering sellers access to the most premium buyers in the world.

This simple and compelling campaign zeroed in on this new global access, and was carried through online, print and event marketing channels. The outcomes were outstanding. Strutt & Parker received £millions in new instructions. The campaign was also shortlisted for 'Best Overall Marketing Campaign – Residential Brand Building' at the Property Marketing Awards.

Columns showed they could explore all avenues and produced what has been a bold and elegant campaign, which clearly communicates exactly what we wanted. We were and are delighted with it. The feedback from clients and our agents (and the competition!) has shown that it has also been very effective in establishing our international credentials

Fiona Stewart
Strutt & Parker

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