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Pinsent Masons

Presenting a new legal super-union as a match made in heaven

With two law firms merging under the name Pinsent Masons, we were asked to create a campaign that would both promote the new super-firm – and reassure internal and external audiences that it was now better than ever.

Our resulting campaign, featuring a mischievous fusion of the two original firms’ logos, presented a positive partnership united by a shared vision. Or a ‘match made in heaven’, to put it another way. To gain maximum impact, we created pre-launch buzz with teasers in trade press and online.

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