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Fortius and Bupa

Promoting the faster recovery of private joint replacement

The Fortius Joint Replacement Centre brings together the globally-recognised BUPA brand and Fortius’s leading surgeons to set a new standard for joint surgery and patient care. The Fortius team wanted a campaign that would promote this unique offer to an audience of patients and referring medical professionals.


Already developing a new positioning for Fortius in a separate project, we created a 3-month campaign that highlighted benefits including the reduced chance of needing further treatment and shorter hospital stays. Rolled out across radio, outdoor, DM, Email and Google adwords, the campaign met its original objectives and was extended for a further 3 months.

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