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Positioning a new standard in orthopaedic and sports medicine

Fortius Clinic is a group of doctors at the top of their game in the field of orthopaedics and sports medicine. They wanted a brand platform that would encapsulate their unique and superior offer and be a springboard for all future communications, starting with the specific goal of raising awareness and driving traffic to a re-designed website.


We created a brand platform around the single-minded and aspirational proposition of ‘Enabling extraordinary’ that positioned the team as ‘Expert carers’. The first application was a new web presence that showed how the proposition could establish an emotional connection with the audience. The clear rules and guidance we produced make it simple for the positioning and identity to be applied consistently by the in-house team.

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