Eat, sleep, drink - printed report
The brief:
Whitbread, a FTSE 100 company which owns brands such as Premier Inn, Beefeater and Costa Coffee, have commissioned us to produce their statutory reports for the last three years. During this time we have helped them dispel myths about them being purely a brewing company, helped project a clearer strategy for the future and advised them on how investor behaviour is changing towards online reporting.
Our solution:
We developed a strong series of icons that represent both the ‘eat, sleep, drink’ of Whitbread and the various statistical information throughout the report. This was supported with a ‘best practice structure’ that enabled clear reporting of strategy, goals and performance.
