24.11.2011
Winners: 'Best Product Launch' for AXA at the B2B Marketing Awards

Above: our AXA clients receiving the award - Hayley Hesketh (left) with Callum Taylor (middle) and a representative from the B2B Marketing Awards.
Following a great evening on Thursday 24th, we're thrilled to announce that we have won 'Best B2B product launch' for our work with AXA.
Our campaign to launch the new AXA Commercial Management Liability Policy to brokers had great success: including a 25.7% open rate on the launch email and more than £2m income having been committed by 12 key brokers for the next 12 months. Revenue is also expected to grow to approximately £10m by end 2012 and to approx £50m over the next 5 years.
A great evening with great success - well done to all the team involved here at Columns and to our clients at AXA.