Our new Strutt and Parker brochure celebrates the stories behind the services that the land management team offers its clients.

Styled as a small classic novel and charmingly illustrated by Debut Art's
Katie Edwards this piece realises the benefit of fantastic client partnerships
and a celebrated history in getting the most out of land.

Above: our AXA clients receiving the award - Hayley Hesketh (left) with Callum Taylor (middle) and a representative from the B2B Marketing Awards.

Following a great evening on Thursday 24th, we're thrilled to announce that we have won 'Best B2B product launch' for our work with AXA.

Our campaign to launch the new AXA Commercial Management Liability Policy to brokers had great success: including a 25.7% open rate on the launch email and more than £2m income having been committed by 12 key brokers for the next 12 months. Revenue is also expected to grow to approximately £10m by end 2012 and to approx £50m over the next 5 years.

A great evening with great success - well done to all the team involved here at Columns and to our clients at AXA.

Tuesday 11th October saw the launch of the Win Clean campaign at Trafalgar Sqaure.

The press, sporting bodies and even GB athletes gathered at the Olympic clock for the official unveiling.  The campaign is aimed at international athletes competing in the UK on the lead up to the Olympic and Paralympic Games, with the message that London 2012 will be one of the cleanest and fairest Games - make sure you sweat for the right reasons!

We created everything from the campaign identity right the way through to educational leaflets for athletes, a sign up wall and its very own campaign microsite, which is in itself is one of a kind.

See for yourself at http://wincleanuk.com

The campaign encourages everyone to get behind it, to show your support for a doping free London 2012.  With big names like Seb Coe, Paula Radcliffe and Ben Ainslie already on board in it's first week, the campaign is set to achieve good things.

Paula said that she was very happy to support the campaign:
"Win Clean' has always been my way and my mantra.  I really hope all athletes looking to compete in London in 2012 get behind Win Clean and we do have the fairest games ever."

So if you want to see fair competition at London 2012 and beyond, pledge your support and sign up to our campaign at http://wincleanuk.com

We're excited to learn that we've made the shortlist for our entry in Best B2B product launch campaign. The winners will be announced at the awards ceremony on Thursday 24th November.

Our entry: Management Liability Policy launch campaign for AXA
In a saturated and competitive market, AXA needed to seek new, profitable business lines to claim market leadership and develop a sustainable growth strategy against competitors.

In March 2011, AXA Commercial launched their first product in 10 years - Management Liability Policy. As a new product area for AXA and its broker network, education and ensuring marketing penetration were key objectives. In a busy insurance market, the creative needed to stand out but also, the messaging and product benefits had to be clear and succinct.

A launch event for key brokers was held at the Savoy Hotel, followed by an integrated two-month launch campaign. This included:

- A broker brochure pack
- 9 x industry specific inserts
- Product comparison chart
- Launch emails
- Targeted banner
- Print and online advertising in titles including Insurance Times and Post Magazine
- Online advertising
- YouTube videos
- Flickr to promote the launch event.

The results included a 25.7% open rate on the launch email and more than £2m income having been committed by 12 key brokers for the next 12 months. Revenue is expected to grow to approximately £10m by end 2012 and to approx £50m over the next 5 years.

For more information about the awards and to see other entries visit: http://www.b2bmarketing.net/awards