An appetite to trade: commercial brokers integrated campaign
40%
108%
4 point
increase in submissions
rise in the average premium
improvement in conversations
The brief:
A campaign aimed at the broker community to communicate AXA’s appetite to trade competitively.
Our solution:
We came up with a distinctive, creative and compelling proposition: AXA – Fighting Fit. This concept underpinned the campaign that ran in trade press and online.
What our clients say
“I have always been impressed with the level of professionalism, speed to deliver and creative work Columns have produced for us.”Marketing Manager AXA Insurance