Giving the ASA a stronger voice: brand refresh
The brief:
Reflect the Advertising Standards Authority as a future-facing organisation that embraces clear, simple and authoritative communication, and highlight its responsibility for broadcast as well as non-broadcast advertising.
Our solution:
We developed the ASA’s renowned red tick and created a very simple identity that can communicate on different levels to diverse audiences, including the general public, key influencers and the advertising industry.
More work for ASA
What our clients say
“They continuously show in their work their imagination, understanding and thoroughness. They easily grasped and managed to communicate complex regulatory messages simply but effectively.”Communications Director Advertising Standards Authority